It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family, and colleagues to support them, don’t forget to ask your favorite businesses to support you too. You can raise a lot of money from businesses if you can look beyond the corporate checkbook and instead […]
Getting Started with Fundraising with Businesses Read More »
Papa John’s Pizza is doing a great thing this holiday season. They’ve created a Red-Kettle Cookie to benefit The Salvation Army. Through December 28th, Papa John’s is donating 50 cents per cookie sold, up to $300,000, to support The Salvation Army’s programs, including food, shelter, addiction recovery assistance, after-school programs and many other services for
Shopping for A Cause This Month? Don’t Get Scrooged. Read More »
One of my favorite scenes from Charles Dicken A Christmas Carol is the one after Scrooge has been visited by the three ghosts. Much to his surprise, he awakes in his bed to discover he’s been given another chance. Relieved, Scrooge pledges to “Live in the past, the present and the future.” It’s a lesson
Like Scrooge, Nonprofits Need to Change––Or Else Read More »
Regardless of what industry you work in, we all have competitors. Even nonprofits compete against each other for donations. In my hometown of Boston, charities compete against The Jimmy Fund, Children’s Hospital Boston, and the Museum of Science, among others. Nonprofits are also competing against a whole slew national charities. They range from Komen for
How Being a Grinch Can Raise More Money for Your Nonprofit Read More »
There’s isn’t a more endangered business than independent bookstores. Margins are low and competition from Amazon—never mind everyone else—is fierce. Still, some bookstores are doing more than just surviving. They’re thriving, thanks to marketing smarts and a lot of hard work. Take Green Apple Books, which has been a fixture of San Francisco’s Richmond neighborhood for
What Nonprofits Can Learn from Great Bookstores Read More »
Chris Carragher of Portsmouth, New Hampshire is a proud big brother for his local chapter of Big Brothers Big Sisters. He’s also an avid paddle boarder. Last year he decided to combine the two into a fundraiser. Chris dubbed his fundraiser Stand Up for Littles. “Littles” are kids from ages 6 to 17 that are in need of mentors.
Paddle Boarder Stands Up for Kids Read More »
Phillip Haid, founder and CEO of Toronto-based Public Inc., knows how to run a successful pinup program. He’s raised millions working with Canadian companies like Winners and HomeSense, and nonprofits like the Sunshine Foundation. I asked Phillip what makes his campaigns so successful. 1. Fitting Rooms “We try to take some of the pressure off of the sales associate by promoting the
3 Ways to Raise More Money at the Register Read More »
Last year around this time I wrote a post on a summer reading list for fundraisers. It’s still a great list of books so you should check it out! But reading is just one of the things fundraisers—and cause marketers—should be doing this summer. Here are four more ideas for the dog days of summer.
4 Things Fundraisers Should Do This Summer Read More »
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science,
Don’t Give Up on Fundraising with Big Companies Read More »
I’m on the hunt for Fourth of July cause marketing. In a similar hunt last year I struck gold when I wrote about this cool promotion from Budweiser that included augmented reality! What a fireworks display! The best promotion I’ve come across this year is from
Businesses Honor Fallen Heroes on Independence Day Read More »
