fundraising ideas

5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …

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Mightycause Launches #GivingTuesday Competition For $100,000

GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Mightycause saw a 50% increase on #GivingTuesday in 2012 over the previous year (http://www.npengage.com/event-fundraising/eat-shop-and-then-givingtuesday/). Participation on #GivingTuesday this year will most likely be even bigger, so you don’t want to miss out on it! $100,000 from …

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How Justin's March Madness Bracket Raised $2,000 for Leukemia

Justin Goldsborough hates cancer. And he has plenty of reasons to hate the deadly disease. One of his colleagues has an 18-month old who’s undergoing a second round of chemotherapy. One of his best friends from high school lost his dad to lymphoma during their senior year. And another friend lost his mom just a …

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4 Ways to Increase Donor Retention: Interview with Marc Pitman

It’s hard enough to gain new donors, but the big question is: how do you make them stay? Marc Pitman is one of the world’s top experts on fundraising, and we recently chatted about how to increase donor retention. He shared four ideas that you can put into action right now: Measure donor retention. Define …

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The Kindness of Strangers is the Real Game Changer

About five years ago, Jim Carol’s son, Taylor, was diagnosed with two types of rare pediatric cancers at the tender age of 11. “He was diagnosed as terminal, and there are no known survivors of what he had,” Jim says. “He was in isolation for a year, and received a bone marrow transplant. Now he’s …

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