Photo by Mandalina Bakery Today’s my birthday! Actually, that’s not true. It was last month, but it still feels fresh. Feel free to still send me a gift! A special occasion like a birthday is a great time to point out the value of using special occasions, holidays and even special moments for cause marketing. […]
How to Use Special Occasions for Fundraising Read More »
Picking a fundraiser is hard. There are so many ideas! But some are better than others in rallying support for your cause. Here’s a list of 10 fundraising ideas, and advice on how to do them. Sell T-shirts Who doesn’t like t-shirts? Tees are an easy and appealing fundraising tool that allow donors to wear
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No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
If you were on vacation last week or unplugged from social media (or under a rock) you’re probably one of the few people who DIDN’T take the #IceBucketChallenge. The challenge is simple. Use your smartphone to record yourself pouring a bucket of ice water over your head. Before you post it to social media, challenge
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This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling,
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GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Mightycause saw a 50% increase on #GivingTuesday in 2012 over the previous year (http://www.npengage.com/event-fundraising/eat-shop-and-then-givingtuesday/). Participation on #GivingTuesday this year will most likely be even bigger, so you don’t want to miss out on it! $100,000 from
Mightycause Launches #GivingTuesday Competition For $100,000 Read More »
Justin Goldsborough hates cancer. And he has plenty of reasons to hate the deadly disease. One of his colleagues has an 18-month old who’s undergoing a second round of chemotherapy. One of his best friends from high school lost his dad to lymphoma during their senior year. And another friend lost his mom just a
How Justin's March Madness Bracket Raised $2,000 for Leukemia Read More »
It’s hard enough to gain new donors, but the big question is: how do you make them stay? Marc Pitman is one of the world’s top experts on fundraising, and we recently chatted about how to increase donor retention. He shared four ideas that you can put into action right now: Measure donor retention. Define
4 Ways to Increase Donor Retention: Interview with Marc Pitman Read More »
About five years ago, Jim Carol’s son, Taylor, was diagnosed with two types of rare pediatric cancers at the tender age of 11. “He was diagnosed as terminal, and there are no known survivors of what he had,” Jim says. “He was in isolation for a year, and received a bone marrow transplant. Now he’s
The Kindness of Strangers is the Real Game Changer Read More »
If you read Joe’s post about using QR codes to thank holiday supporters, you might be wondering if there’s an easy way to create a QR code. The easiest way I know is to use Bit.ly, which is also a create QR code tool for a couple of other reasons: — Chances are you’re using
[Video Tutorial] How to Create QR codes with Bit.ly Read More »
