holiday

Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people …

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Stand Out by Giving Instead of Asking

Every nonprofit and super ambassador is fundraising right now. It’s the big push to get the year-end 40% of annual donations. Compounding this distraction is all of the commercial marketing from companies looking to attract holiday shoppers. As a result, donors are getting inundated with solicitations from dozens of charities and hundreds of companies. How …

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