The holidays are fun but they can be exhausting. A lot needs to get done in the next few weeks. That’s why now is a good time to charge your batteries with three cause promotions that are fun, interesting, and GOOD. Jeweler Gives Couples a Good Reason to Smooch E. B. Horn, a well known […]
3 Cause Promotions to Put You in the Holiday Mood Read More »
Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people
Cause Marketing with Pinterest: One Year Later Read More »
At the heart of giving and social media alike is a desire to connect fulfilling a need for togetherness. Sometimes that core emotional driver is buried in online solicitations, volunteering acts, fundraisers, and holiday hoopla. The studies prove it. People feel happier when they give. Similarly, social media books from the all time classic Groundswell
Every nonprofit and super ambassador is fundraising right now. It’s the big push to get the year-end 40% of annual donations. Compounding this distraction is all of the commercial marketing from companies looking to attract holiday shoppers. As a result, donors are getting inundated with solicitations from dozens of charities and hundreds of companies. How
Stand Out by Giving Instead of Asking Read More »
