nonprofit

A New Guide for Surviving the Crazy World of Nonprofits

Jennifer Maher knows how crazy nonprofits are. She’s been working for and with them for twenty years, and she knows all about “managing the crazy.” That’s the goal behind her new book Nonprofit Nonsense: How to Survive and Thrive in the Crazy World of Nonprofit Business. This is a great book that will embolden the …

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3 Corporate Giving Strategies Every Nonprofit Should Use

I just finished my third book, Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It will be out this fall. I love writing books because I learn so much. While writing this one, I had to become an expert on corporate giving–a strategy that’s different from the cause marketing I specialize in. I …

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REM Explains Social Media Marketing

The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the rock n’ roll mainstream, REM was politically outspoken, at times funny, and almost always great musicians. What a lot of people may not realize is …

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5 Steps to Optimize Your Org's Google+ Page

Editor’s Note: This is Gisele Navarro Mendez‘s last installment of her series helping you optimize your nonprofit’s social profiles for SEO. Check it out her posts on Facebook and Twitter. 1. Optimize your Google+ Page About section (title and description) Your nonprofit’s name in the “page name” field will be the title shown in search …

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