As an NPO, much of your success is dependent upon others. You need for people to share the word about your cause, you need people to contribute to your fundraising efforts, and ideally, you’d love for people to help promote the good that you do. In the online world, maintaining the balance between nourishing important relationships …
Jennifer Maher knows how crazy nonprofits are. She’s been working for and with them for twenty years, and she knows all about “managing the crazy.” That’s the goal behind her new book Nonprofit Nonsense: How to Survive and Thrive in the Crazy World of Nonprofit Business. This is a great book that will embolden the …
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It may seem like every company does something to support nonprofits, but there are still many hold outs. Is your company one of them? Here’s the good news. Companies are more likely to start a giving program when employees ask for one. Here are four giving programs you should tell your boss about. Competitions Nothing …
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Everyone talks about how ugly, useless, and unpopular QR Codes are–especially for a nonprofit. But that flies in the face of some recent research that shows they are being scanned more than ever. According to a recent Mediapost article, Scanlife, the most popular QR Code platform, increased its user base to 6 million in Q2 …
I just finished my third book, Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It will be out this fall. I love writing books because I learn so much. While writing this one, I had to become an expert on corporate giving–a strategy that’s different from the cause marketing I specialize in. I …
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The now defunct band REM, out of Athens, Georgia, earned recognition and passionate loyalty over the course of their existence. The darling of college radio stations, then part of the rock n’ roll mainstream, REM was politically outspoken, at times funny, and almost always great musicians. What a lot of people may not realize is …
Quick! What do you think when you see the words “nonprofit?” Idealism? Humanitarianism? Visionaries who make the world a better place? Yes! Also, lack of business savvy (that whole “not for profit” thing), lack of budget, and lower pay . . . not so “yay.” And I’d respectfully submit, that those last two things tend …
There are so many different online tools available to us, and new ones popping up every day. It can get awfully confusing, and as a nonprofit, you have to spend your money and your time wisely, while maximizing your results. So, of all the options out there, which are the most important? Here’s a quick …
In 2012, one of the movies that got the most Oscar buzz was a movie called The Artist. If you haven’t seen it (I highly recommend you get on that), the movie tells the story of an actor from the 1920s who must face the gigantic change in Hollywood that “talkies” represented. The main character, …
Editor’s Note: This is Gisele Navarro Mendez‘s last installment of her series helping you optimize your nonprofit’s social profiles for SEO. Check it out her posts on Facebook and Twitter. 1. Optimize your Google+ Page About section (title and description) Your nonprofit’s name in the “page name” field will be the title shown in search …
