Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about the way you use Facebook: Likes—Likes are the throwaway gesture of social media. When you like a Page Update, you’re essentially saying “Huh, that’s interesting” or “I like […]
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Oh, this era of instant gratification. It affects us in every aspect of our lives, whether it’s wanting to find the shortest line at the grocery store, how long it takes us to get our food at a restaurant, or how long it takes us to lose those last few pesky pounds. Even in our
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One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with your Facebook fans. Here are a few ideas for getting more engagement no matter how often you publish updates to your Page: Don’t Be All
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After the Michael Brown and Eric Garner decisions, people all over world used social media to speak out and organize protests. The Ukraine and Gaza conflicts caused a similar spike in social media use, with 23,000 shares and 84,000 shares, respectively. Mobile Sharing Growth and Shrinkage According to a study by AddThis, Pinterest sharing grew
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Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide
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If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content to pages, respond to comments, and even manage ad campaigns. The main benefit of the Page Manager app, of course, is to help you manage
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Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So where do you start with Pinterest, and how do you begin promoting your nonprofit on Pinterest? Make Sure Your Website Has Pin-Worthy Content The first
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Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social
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Are your board members still doubting social media? Do they fail to “get it”, even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just like you. They want the organization to exceed its goals and help change the world, which is why they’re on the board in the first
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Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the
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