Creating a plan that makes sense for an online strategy is not as easy as some people make it seem. You have to understand your audience, come up with clear objectives, tools you’ll use, content you’ll post, and a plan for who is going to do what. Fortunately, There are some pretty smart people in […]
8 Simple Ways to Create a Successful Social Media Campaign Read More »
Did you know there are hidden costs that come with a free website? Lately I’ve been chatting a few small nonprofits about converting their current website (built for free by a friendly volunteer) to WordPress. These conversations usually start with exploring what they think is broken, how their current site performs, how effective it converts, and
The Hidden Costs of a Free Website Read More »
You know social media has been fully adopted by the masses when Fox launches a TV series on Twitter. TV and print media strategies–virtually unchanged for decades–are increasingly being replaced by new approaches that integrate social media. But the way most nonprofits think about and develop marketing strategies hasn’t changed. 50-slide strategic marketing plans still walk among
5 Ways to Make Your Social Strategy Adaptable Read More »
Last week I had the opportunity to attend the Social Media for Nonprofits conference in Boston. One of the best presentations was from Julie Nations, executive director of The Ellie Fund, who as you know, won Twive and Receive. Julie talked about what it was like to launch and manage a social media presence for
How an Executive Director Uses Social Media For Her Small Nonprofit Read More »
So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these
8 Steps to Convert Emails Into Blog Posts Read More »
This past Monday I met with a few folks who are putting together a cycling event to raise money for Beth Israel Deaconess Memorial Hospital. When asked about any additional audiences we can reach out to, they mentioned that a local printer offered to print thousands of free brochures for the event like they’ve done
4 Ways to Drive Online Actions from Direct Mail Read More »
Editor’s Note: This is a guest post by Sohini Baliga, writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. Check out her last post on IG and follow her personal blog. I clearly remember a moment two years ago–an eternity in social media time–when I mentioned
Priorities: When "Shiny Object" Crashes into Bandwidth Read More »
There is a lot of good information in this blog, so I compiled a list of what I think are the most useful ones to get your nonprofit started in online fundraising. Ready? Narrowing Your Online Priorities First, take some time to find out which social media platform will help you promote your nonprofit. This
The (Mini) Social Media Fundraising Toolbox Read More »
This is a guest post by Sohini Baliga, writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. Check out her last post on IG and follow her personal blog. Far too many nonprofits and small companies do not get what they should out of social media.
If You Build It, They Will Come … Maybe. Read More »
Last week we looked at how Facebook, YouTube and Twitter fits in with your organization’s overall marketing strategy. This week we’ll take a look at how blogging and e-mail marketing fit in with your plan. Do I need a blog for my nonprofit? The first question that you probably have on your mind is, “Do
Using Blogging & Email Marketing For My Nonprofit Read More »
