Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates, and forum posts. Tracking mentions accurately allows your organization to determine where to focus resources and where to cut bait. But for many organizations, tracking […]
A Simple Way to Track Your Social Fundraiser Mentions Read More »
According to the Pew Internet and American Life Project, “76% of American adult Internet users use the Internet on an average day.” So what do these people do online everyday? Thankfully, Pew Research was also curious. For adult Internet users, they found: –61% send or read email –49% Use a search engine to find information
A Day In the Life of the Internet User Read More »
Social media campaigns can be much more effective when they incorporate more platforms than just Facebook and Twitter. At the recent Nonprofit 2.0 unConference, social media expert Shonali Burke, of Shonali Burke Consulting, explains how and why this is important, and offers examples of which other social networks could help your next campaign.
VIDEO: Get Beyond the Usual Suspects of Facebook and Twitter Read More »
It was a great honor to speak at the Millennial Donors Summit this week on social fundraising (discussion and presentation here). There were so many excellent speakers, and some great round-up posts have already been drafted. Perhaps one of biggest — if not the biggest — take-aways in the conversation was the incredible need to report results back
Treat Donors Like Investors Read More »
Having an engaged community is critical for a successful online fundraising effort. Ever wonder where to start? In the above video RAD Campaign Co-founder and Editor of the top ranked nonprofit blog FrogLoop Allyson Kapin (@womenwhotech on Twitter) discusses how to build a community with the Mightycause team. By the way, Allyson’s team redesigned our
Allyson Kapin (@womenwhotech) Talks Community Building Read More »
One really scary thing about social fundraising is the idea of losing control of your brand. But depending upon how risk-friendly your organization is, “losing control” can often feel liberating as well. In the book Brandraising, Sarah Durham talks about how individual constituents have varied motivations for connecting with your organization. Your biggest fans often
Does Social Fundraising Mean Losing Control of Your Brand? Read More »
photo credit: quapan Newsflash: There’s a new social fundraising platform on the horizon. Hold up—here’s comes another one. As much fun as it is to see this space evolve, change and improve—it can be a bit … well, daunting. Whether you’re an organization or a free agent fundraisier, you might be asking yourself: Where do I
What Are Your Requirements? Read More »
Social fundraising was a dominant topic at Nonprofit 2.0. There were many industry leaders in attendance, and we decided to interview them with video. The above round-up is highlights some of these voices, including Epic Change’s Stacey Monk, Care2‘s Jocelyn Harmon, RAD Campaign’s Allyson Kapin, National Wildlife Federation’s Danielle Brigida, Ace Blogger Shonali Burke, Network
Social Fundraising at the Forefront of Nonprofit 2.0 Read More »
When you launch a peer-to-peer social fundraising campaign, one tool you’ll most likely use is your Facebook Page. This allows you to create a home-base within the world of Facebook where you nurture relationships with various different types of supporters. Why just “liking” a Page is not enough Did you know that it often takes
Facebook Sponsored Story Ads Increase Fundraising Awareness Read More »
Are you or someone you know from Missouri? If so, this case study might hit home in more ways than one–it does for this Missourian. On May 22, 2011, an F5 tornado ripped through downtown Joplin, Missouri–destroying about 30% of the city, making it the worst tornado in the past 50 years on U.S. soil.
Joplin, Missouri Meets Social Fundraising Read More »
