Mightycause recently published an interesting infographic called The United States of Giving. There are a lot of points worth pondering in the piece, but what really caught my attention was that only 65% of people polled felt their giving was making an impact. In an ideal world, you would hope that 100% of people who […]
Do Your Donors Know Their Contributions Matter? Read More »
About five years ago, Jim Carol’s son, Taylor, was diagnosed with two types of rare pediatric cancers at the tender age of 11. “He was diagnosed as terminal, and there are no known survivors of what he had,” Jim says. “He was in isolation for a year, and received a bone marrow transplant. Now he’s
The Kindness of Strangers is the Real Game Changer Read More »
As a nonprofit professional, you no doubt spend a lot of your time asking people for money, time, and recommendations. And this is how you keep the doors open and make an impact on the world. But sometimes it feels like all you’re doing is take, take, take without giving anything in return. In reality,
[Infographic] Giving Trends this Holiday Season Read More »
I took the family to New York City this past weekend for some holiday fun, and ran into this cause marketing promotion at Norma’s in The Parker Meridien. When I opened the menu this announcement fell out (focus on the bottom part): You can read it for yourself, but the hotel is teaming up with City Harvest
Forced Giving: Does Taking Without Asking Make You a Grinch? Read More »
Before Scrooge underwent his miraculous transformation, he had a dim view of charity. When two solicitors visited him to raise funds to “buy the poor some meat and drink,” he assured them he’d already given. “I don’t make merry myself at Christmas and I can’t afford to make idle people merry. I help to support
Business Charity and the Wisdom of Scrooge Read More »
And now let us praise cash donations. The unrestricted kind, that is. I was in elementary school, insisting on helping my mom, who wasn’t letting me. And I’ll never forget her words: “Help people as they need you to, not the way you want to.” It was one of those first, early life lessons that
Why Unrestricted Cash Donations Really Help Nonprofits Read More »
Editor’s Note: I’m so happy to have a guest post from Rebecca Cicione, Social Media Specialist for the nonprofit Soles4Souls. Rebecca is a New Jersey native living in Nashville, Tennessee. She graduated from Rowan University in 2011 with a degree in Public Relations. Her passion lies in working with both the nonprofit and music industries, as
Nonprofit Social Media Needs Strategy & Passion Read More »
Editor’s Note: I am so excited to have Rachael Seda on the IG Blog! She’s one of the most fun people I know (funnest?) both online and offline. Rachael grew up barefoot in Hawaii yet she’s always dreamed of traveling the world. She is a professed social media geek with a severe weakness for cheese.
5 Things Nonprofits Must Do To Captivate Millennials Read More »
I know you feel it too: the huge disconnect in how marketers use social media to meet business objectives, and how everyday people like you and me use social media. Here’s the disconnect: We don’t use Facebook to buy things, and we don’t use Facebook to follow the latest news from consumer brands. We use
Closing the Action Gap on Facebook Read More »
What does ten bucks buy anymore? Not much in the consumer world–in mine a couple lattes. But in the nonprofit world a $10 Mightycause Giving Card can make a huge difference. That’s why I’m giving everyone on my holiday list a $10 Mightycause Giving Card with this list of ten ways their donation could help
10 Ways Ten Bucks Can Make a Big Difference Read More »
