email

How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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VIDEO: The Need for Solid Email Lists and Landing Pages

Jocelyn Harmon of Care2 spoke at the Nonprofit 2.0 unconference in June in Washington, DC, on the critical importance of having solid email lists to direct traffic to dedicated landing pages during online fundraising campaigns. She notes that while these two things may not sound exciting, they will help make your campaign successful by making …

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The Tortoise and the Hare of Social Fundraising

Image by frefran “1 in 4 emails turns into a donation.” This is what a recent Blackbaud study on social fundraising found based on its own “Friends Asking Friends” social fundraising model. Blackbaud, with the help of @shanesnow, developed an intriguing infographic to capture this and other key findings that represent the evolution of the …

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