Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …
The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to …
Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will …
Three No-Brainer Twitter Strategies for Every Nonprofit Read More »
Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits Home Runs, Occasionally Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers? What …
Last week on my blog I wrote a post on how nonprofits can raise money on Pinterest. My inspiration was beauty brand Elizabeth Arden, which has launched a #PinItToGiveIt campaign on Pinterest for the nonprofit Look Good Feel Better. I’d like to see more nonprofits launch campaigns on Pinterest. That’s why this post digs more …
You’ve read about how Facebook can be used as a powerful tool within a fundraising arsenal. Here are six more specific ways to improve your fundraising results from using Facebook: 1. Get people talking about your fundraiser on Facebook The whole point of any Facebook marketing strategy is to get people talking about you. When …
I got a lot of great feedback on my post last week on 4 Words Nonprofits Need to Stop Using. Thanks to everyone who commented, even the folks who disagreed with my choice of certain words. Sharing your opinion is what Inspiring Generosity is all about! It also proves what I’ve always said: meaning is in people …
According to Network for Good, 33% of giving for the entire year happens on December 30 and 31. Are you ready for the great year-end push? Grab some last minute tips on social fundraising efforts and arm yourself with these three base necessities for a successful year-end giving: 1. Motivation: Get Amped Up While you’re …
This time of year is overwhelming because of it’s the last push to get those dollars, wrap up those projects, and tie loose ends. And for many nonprofits, this is the moment they’ve worked for all year. If you haven’t strategized how you’ll make your end-of-year ask, don’t freak out. It’s ok. There are several …
http://youtu.be/6o1wind1iUc Ever feel the like chips are down? Don’t you wish you were a super hero so you can save the day? You, too, can be Tony Stark a.k.a. Iron Man–at least for your fundraiser–and turn it around. Here’s how: 1) Make It Personal Do you think Tony Stark fights arch villains because it’s professional? …
