It seems like everyone is raising money for a favorite cause these days. And while everyone asks their friends, family, and colleagues to support them, don’t forget to ask your favorite businesses to support you too. You can raise a lot of money from businesses if you can look beyond the corporate checkbook and instead […]
Getting Started with Fundraising with Businesses Read More »
I bet like me you’re already looking forward to the summer months. And if you’re a fundraiser, that can only mean one thing: summer events. I bet you’re already thinking about trying your hand at a charity walk, ride, or run. Please, please think again. Our communities are being overrun by charity walks, bike rides,
5 Reasons You Should Rethink Your Charity Walk Plans Read More »
No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what you do, but they’re busy. And they’re distracted. So how do you get people to share your fundraiser? Here are four tips to encourage more sharing:
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No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling,
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Chris Carragher of Portsmouth, New Hampshire is a proud big brother for his local chapter of Big Brothers Big Sisters. He’s also an avid paddle boarder. Last year he decided to combine the two into a fundraiser. Chris dubbed his fundraiser Stand Up for Littles. “Littles” are kids from ages 6 to 17 that are in need of mentors.
Paddle Boarder Stands Up for Kids Read More »
It’s true: a lot of big, national companies won’t work with local nonprofits. They prefer to work with big national charities. This is due to many reasons, but the biggest is that companies want a nonprofit brand that will resonate with all their customers and employees—and not just customers that have heard of the Museum of Science,
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I’m on the hunt for Fourth of July cause marketing. In a similar hunt last year I struck gold when I wrote about this cool promotion from Budweiser that included augmented reality! What a fireworks display! The best promotion I’ve come across this year is from
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Photo in Creative Commons Many people in the world of causes and NPOs say that they got started because they felt they had a calling. That is not the kind of call I want to talk to you about today, however. I mean something much more traditional and old-fashioned. I mean answering the phone call.
Answering the Call (The Right Way) Read More »
One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below
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