Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social …
Don’t Use Social Media Just Because You Think You Should Read More »
Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the …
The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to …
Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo, essentially Facebook is going to be cutting the organic reach of “pages” down to about 1-2%. The result as best as anyone can tell is …
These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types of marketing activities by necessity means that more traditional methodologies can or should be abandoned. However, as is the case in the for-profit world, causes …
Using Social Media and Traditional Media For Your Cause Read More »
In honor of International Women’s Day last Friday, I’m giving a shout-out to 25 women in marketing and nonprofits that are making a difference! Take a moment and follow them–you should know them too! 1. Ifdy Perez–Ifdy is our editorial boss here at Inspiring Generosity. She keeps us on track but in a way that …
Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets, …
6 Steps to Create Marketing Personas for Your Org Read More »
In my previous column, I waxed about putting our money where our mouth is when it comes to marketing. My point was that our mouth, our voice, our marketing is grossly underfunded and because of that, our missions fall short–very short. Much to my surprise, the column was the most viewed that week and there …
I can’t be the only one who looks forward to the release of good marketing and technology research. If I am, indulge me and play along. For several years, Convio and Blackbaud — supported by Common Knowledge and NTEN this year — have respectively conducted and published renowned research on the state of nonprofit online …
A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt …
Build Donor Loyalty with Email List Segmentation Read More »
