Pinterest recently upgraded their analytics for business accounts. You can discover your most popular pins, repins, and boards. You can also learn about the people engaging with your pins. In addition to basic demographics, you can see popular topics among your audience, and your followers (if you have a Pinterest account). This video is is about Pinterest analytics explained: a quide […]
Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So where do you start with Pinterest, and how do you begin promoting your nonprofit on Pinterest? Make Sure Your Website Has Pin-Worthy Content The first
Pinterest strategies are all about driving traffic back to your website. But if your visual content stinks, or if your website is broken, you won’t get any traffic from Pinterest. Here are 7 tips for making your website more pinnable: 1. Test Your Website Test how your popular webpages look on Pinterest by clicking “+” at
If you use Pinterest to engage your community, you probably already know what makes it so powerful for nonprofit marketers: It’s one of the fastest growing social networks ever. Close to 50 million users, according to comScore. It’s the first social network dominated by women. It’s one of this few social networks where people make
Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people
I just finished compiling my picks for the Best Cause Marketing Campaigns of 2012. I have a list on my blog by cause marketing category, and an expanded collection of thirty campaigns on Pinterest. Check them out, and let me know what was your favorite campaign of 2012 (even if it wasn’t on my list!).
Editor’s Note: We’ve got Ken Mueller guest posting again! If you missed his previous two posts, check out “A Picture Is Worth a Thousand Words” and “How Businesses Can Benefit from Nonprofit Partnerships.” Soles4Souls has one primary mission: to put shoes on the feet of the 300 million children around the world who have none.
Heifer International is a global charity with a simple but ambitious mission: to work with communities to end hunger and poverty and care for the earth. Heifer produces every type of content imaginable, but visual content plays a special role. Since Heifer is active in 125 countries and their supporters are equally far flung, pictures
Last week on my blog I wrote a post on how nonprofits can raise money on Pinterest. My inspiration was beauty brand Elizabeth Arden, which has launched a #PinItToGiveIt campaign on Pinterest for the nonprofit Look Good Feel Better. I’d like to see more nonprofits launch campaigns on Pinterest. That’s why this post digs more
Last week, I featured 6 ideas on how your nonprofit can capture images of the work you do. But now what? How do you use those images? Here are 6 ways you can use photos—online and offline—to promote your fundraisers. 1. Facebook and Twitter These are the obvious choices, and possibly the first ones you