My son’s soccer coach came up with a play that finally connected with the kids. He called the “pancake.” One player kicks the ball from the corner to another player who kicks it back as as make their way towards the goal. The play essentially flips the ball back and forth between two players-like a […]
Making Pancakes and Storytelling Read More »
Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So where do you start with Pinterest, and how do you begin promoting your nonprofit on Pinterest? Make Sure Your Website Has Pin-Worthy Content The first
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Facebook ads are a powerful way to reach people who are most likely to attend your next fundraising event. They’re also useful for increasing your fanbase, and engagement on your posts. But let’s face it. You don’t have inexhaustible funds for Facebook ads. Here are four simple tips for getting more from Facebook ads: Create clear
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Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait and viral memes, and surveying users about content that appears in their News Feed. Here are three ways Facebook wants be more human, and less
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The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your Fan’s Agenda First If you forget every other word in this post, remember this first rule: Focus on your fan’s agenda first. If you do
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Are your board members still doubting social media? Do they fail to “get it”, even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just like you. They want the organization to exceed its goals and help change the world, which is why they’re on the board in the first
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If you manage social media for a nonprofit, you realize that creating visual content is becoming a bigger part of your job. You’re creating more visual content than ever before, and it has to look exceptional! That’s a lot of pressure for someone who didn’t go to art school. Fortunately, there are several tools and
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No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
Malicious hackers are becoming more and more sophisticated. Here’s a short video to help you recognize if your friend has been hacked, and if you are getting phished.
How to Tell If Your Friend’s Email Has Been Hacked Read More »
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling,
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