Like you, your supporters receive tons of e-mails every day. And like you, they’re very good at filtering out messages. One of the best ways to grab the attention of your supporters is write subject lines that beg to be clicked. Here are four ways to create subject lines that stand out in noisy inboxes: […]
4 Quick Tips for Better Email Subject Lines Read More »
If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific
How To Create Email Drip Campaigns For Your Nonprofit Read More »
A critical part of any successful email marketing plan is acquisition. If you don’t build your email list, it will shrink naturally from attrition. People subscribe, the love is new. They unsubscribe – or simply delete your emails – when the love is gone. But what if nobody is joining your email list in the
Why no one’s joining your email list Read More »
For many nonprofits, email is the bridge that Facebook fans frequently walk across on their way to becoming a donor. This means having a smart email marketing strategy, in addition to a smart Facebook strategy. Here are five tips for building your email list with Facebook: 1. Offer a Big Carrot Before you stick an opt-in
6 Steps to Building Your Email List With Facebook Read More »
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a private 1-1 relationship with you, by way of
Five Ways to Convert More Donors with Email Marketing Read More »
If you’re in United States you know that Thanksgiving is right on top of us. And if you’re like most nonprofits you’ve been extremely busy wrapping up the week. But did you forget something? Did you forget to express gratitude for all of the wonderful supporters your organization has? If you have forgotten, no worries.
Five Ways to Thank Donors for Thanksgiving Read More »
Last week, I featured 6 ideas on how your nonprofit can capture images of the work you do. But now what? How do you use those images? Here are 6 ways you can use photos—online and offline—to promote your fundraisers. 1. Facebook and Twitter These are the obvious choices, and possibly the first ones you
6 Ways to Use Pictures for Fundraising Read More »
By now, you probably realize that email is still the most effective way to get people to donate to your nonprofit. (Read this for a reminder.) And if you’re like most people, you realize that getting the most from your email list is a process of continual trail and error, testing, and learning. Here are
5 Email Strategies to Improve Your Fundraising Read More »
A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt
Build Donor Loyalty with Email List Segmentation Read More »
Last week we looked at how Facebook, YouTube and Twitter fits in with your organization’s overall marketing strategy. This week we’ll take a look at how blogging and e-mail marketing fit in with your plan. Do I need a blog for my nonprofit? The first question that you probably have on your mind is, “Do
Using Blogging & Email Marketing For My Nonprofit Read More »
