My son’s soccer coach came up with a play that finally connected with the kids. He called the “pancake.” One player kicks the ball from the corner to another player who kicks it back as as make their way towards the goal. The play essentially flips the ball back and forth between two players-like a …
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …
5 Storytelling Tips For Better Online Fundraising Read More »
No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing …
3 Ways to Refine Your Marketing Messages with Facebook Read More »
The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to …
People love pictures and videos. Especially when they tell a good story. A great story invites people to take action. It invites them to sign a petition, make a donation, and share your story with friends. But don’t take my word for it. Check out these stats on visual content engagement from an infographic by …
Visual Storytelling and Social Engagement [Infographic] Read More »
Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits Home Runs, Occasionally Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers? What …
Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content? Here are five …
Are you leaving out the “must haves” on your donation pages? If so, you could be leaving money on the table. And by money, I mean donations. Why your conversion rates are as low as they are People who visit your donation are feeling all unicorns and rainbows. But then they have to go from that …
If you use Pinterest to engage your community, you probably already know what makes it so powerful for nonprofit marketers: It’s one of the fastest growing social networks ever. Close to 50 million users, according to comScore. It’s the first social network dominated by women. It’s one of this few social networks where people make …
Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating that change WITH your organization – not as a sideliner. I, me, mine So when you talk about your nonprofit changing the world, there’s a …
