Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about the way you use Facebook: Likes—Likes are the throwaway gesture of social media. When you like a Page Update, you’re essentially saying “Huh, that’s interesting” or “I like […]
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One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with your Facebook fans. Here are a few ideas for getting more engagement no matter how often you publish updates to your Page: Don’t Be All
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No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what you do, but they’re busy. And they’re distracted. So how do you get people to share your fundraiser? Here are four tips to encourage more sharing:
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Photo by Johan Larsson It’s easy to be brave behind a screen. One of the most common responses you will get when asking why people post things online that they would never say in “real life” is that it’s really easy to be brave when you’re behind a screen. In other words, Facebook gives you
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Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait and viral memes, and surveying users about content that appears in their News Feed. Here are three ways Facebook wants be more human, and less
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If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful on Facebook, you find ways to generate organic reach. Here are five ways you probably haven’t tried yet. 1. Embed Updates in Your Blog If you
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Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely if you follow the B-O-O-S-T method: B – Boost Your Best O – Optimize Targeting O – Optimize Content S – Synch Channels T –
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Last month, Facebook rolled out the new Facebook Pages design to all Pages. This redesign of Facebook Pages is intended to help admins “find the tools they use most”. The layout is also meant to display posts more consistently on desktop and mobile. Here are 7 Facebook Page features you need to know about (also see
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Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the
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No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing
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