The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to […]
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One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below
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Do you want more email subscribers? Email converts new customers more effectively than any other digital medium. The key is having the right people on your list: the ones who want to hear what you have to say and are most likely to support your nonprofit. That’s where Facebook comes in. Your Facebook fans are probably
How UNICEF Grows Their Email List With Facebook Apps Read More »
Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits Home Runs, Occasionally Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers? What
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Technology has blessed your community with more sharing power than ever before. The ability to retweet, like, and pin with increased ease is what helped launch the slactivist movement. But even though sharing has gotten easier, getting people to share still feels like pulling teeth. So how do you get people to share your content? Here are five
Five Mind Shifts That Boost Social Sharing Read More »
Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo, essentially Facebook is going to be cutting the organic reach of “pages” down to about 1-2%. The result as best as anyone can tell is
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No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content
Videos, Photos, Links and Text: Which Content Type is The Best? Read More »
About three times a week, I leaf through my entire Twitter feed to see what is going on in the great wide world. In doing so, I come across a lot of great things, like blog posts that are informative and companies I’ve never heard of. I also tend to find at least two to
5 Things Nonprofits Should Do Online Read More »
Oregon State University ichthyologist Brian Sidlauskas and his fellow science peers (who are also his Facebook friends) documented more than 5,000 fish in under 24 hours using Facebook. Before you read any further, watch the following video that describes how they used photo tagging to achieve this impossible task. How are you using Facebook to
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Lately many Facebook marketers have seen a massive drop in reach on their Page updates. The truth is that the drop in reach for many Pages is a caused by an increase of more relevant posts in their fan’s Newsfeed. Facebook explains this drop in reach: Because the content in News Feed is always changing,
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